Helping musicians build sustainable careers

Independent music is everywhere.

Sustainable music careers are not.

Independent musicians create the music we love, fill the venues we go to, and shape our cultural identity. Yet fewer than 2% of artists earn more than $1,000 a year from streaming. Touring costs are rising. Traditional career pathways have disappeared.

Talent isn’t the problem.
The system is.

The Musician Growth Lab exists to change that.


What We Do

Loosely modeled after startup incubators, the Musician Growth Lab is a national, cohort-based program that gives independent musicians the practical knowledge, access, and community they need to build sustainable careers.

What the Musician Growth Lab Provides:

Each year, the Musician Growth Lab selects independent musicians or bands participate in a one-year program that includes:

  • Monthly Growth Sessions

  • Expert & Mentor Access

  • Cohort Community

  • Grants

  • Publicity & Storytelling


Cohort One launches January 2027.

Applications open August 10, 2026.

We’ll soon assemble the inaugural class of musicians from across the country.